South Africa: the dtic supports 12 cosmetics companies at the Organic and Natural Products Expo

The South African Department of Trade, Industry and Competition (the dtic) has announced its support for 12 cosmetics companies to exhibit their products at the Organic and Natural Products Expo Africa, held at the Sandton Convention Centre in Gauteng, according to SAnews.gov.za as reported by AllAfrica. This initiative is part of South Africa's industrial policy of economic diversification, which aims to reduce reliance on raw materials and strengthen value-added manufacturing sectors, including organic and natural cosmetics. The dtic is stepping up this type of support—such as trade show participation, networking with buyers, and export assistance—to help South African SMEs conquer new markets. The source does not specify the funding amount, the names of the beneficiary companies, or the duration of the exhibition, nor does it cite any dtic officials, which limits detailed analysis. For these companies, this visibility can generate business contacts with regional and international distributors within a globally growing natural cosmetics sector. It remains to be seen whether this support will translate into measurable export contracts—a question that only future data from the dtic will be able to answer.