Morocco: Automotive market up 15.7% at end of July

Driven by the Renault plant in Tanger Med and the Stellantis plant in Kénitra, Morocco's automotive market has established itself in recent years as the continent's leading automotive production hub, surpassing South Africa. This industrial momentum also fuels the domestic market. According to Financial Afrik, Morocco's automotive market posted a 15.7% increase at the end of July 2026. As the source article is restricted to subscribers, volume figures, the breakdown between passenger and commercial vehicles, and explanations provided by industry professionals (AIVAM or manufacturers) are currently unavailable. If confirmed in detail, such growth would have tangible impacts for dealerships, manufacturers operating in the Kingdom, and public revenues (VAT, customs duties). It could also signal improved household purchasing power or more favorable auto loan conditions. In the absence of complete data, several hypotheses can be suggested without certainty: fleet renewal, the arrival of new electric or hybrid models, or a favorable base effect following a more sluggish 2025. It also remains to be seen whether this growth concerns the local market or is accompanied by a parallel increase in Moroccan exports.